Components
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Account email · Transactional

Pro thank-you — light + dark

The thank-you email that fires after a Pro checkout. One design — A, The Welcome — in light and dark, both on the V1 “Thank you for going Pro” copy.

The copy

V1 — Thank you for going Pro is the shipping voice. Tile labels and coming-soon rows are product facts, not voice.

V1Thank you for going Prothe obvious one — says exactly what happened, nothing clever.
Subject: Thank you for going Pro
Preheader: It’s live on your account now. Here’s what unlocked today, and what’s coming in August.

Trigger: successful Pro checkout during the beta (transactional route). From: a monitored address — never no-reply.

A — The Welcome · light (perk tiles)

The Welcome on the light palette.

A — The Welcome · dark (flat metal-950 shell)

The same email on the house dark palette.

Production notes

SENDGRIDTransactional route (Email API on the checkout-success webhook), not Marketing Campaigns — the “subscription confirmation” moment from PLANS-PRICING’s email-notices list. Table-based, single column, 600px, inline styles, under 102KB; hosted PNG logo, never SVG; bulletproof CTA (padding-based anchor + VML roundrect for classic Outlook); plain-text MIME part; both color-scheme metas. Sender is a monitored inbox. Footers carry Update preferences only — transactional confirmations don’t take the marketing unsubscribe. Emoji: mockups use JoyPixels 11.0 PNGs (cdn.jsdelivr.net/joypixels/assets/11.0/png/unicode/64/<codepoint>.png, base codepoint without -fe0f); in production ship them as hosted images too, or swap to Unicode where platform-set emoji are acceptable.
LAUNCHBeta-voiced on purpose. At the full launch: the coda becomes an install row (“Get EmojiCopy for: Web · Chrome · Mac”) and the August lines rewrite to the web + Chrome + Mac register (scope stays those three — never “everywhere”).
DRAFTRetired drafts: B “The Dark Mark” ledger + the V2–V4 voices on every shell (email-pro-thanks-2026-07-23-v4-all-12-voices-shells.html) · C/D designs (email-pro-thanks-2026-07-22-v2-four-designs.html) · the letter (email-pro-thanks-2026-07-22-v1-with-letter.html). Shell + voice picked 7/23: The Welcome, light + dark, V1.