Components โŒ˜
โ† Marketing
Promo email

Founders follow-up email

Second touch for invitees who haven’t joined yet, sent 7–10 days after the invite. It restates that the invite and the 50% offer are both still open.

Subject line + preheader

Four subject-line options and the preheader. All positive framing, one emoji max.

Preheader: Your beta invite is still active, and founding membership is still open. Here’s what that means.

Email

The full email: hero, offer panel, CTA, footer. No countdown and no spots-remaining meter, ever.

SENDGRIDSecond touch: send to invitees with no click on the invite, 7–10 days later (segment on SendGrid engagement data). Build from the Beta invite v1 code in the “EmojiCopy — Beta Invitation” template: drop the product-shot and pills rows, promote the founders kicker to the panel above, keep the same footer with {{unsubscribe}}. Once the 500 founding slots fill, retire this send — never switch it to “last chance” framing.