Promo email

Founder note — “Why we capped it at 500”

A plain-text letter email explaining why the beta is capped at 500. No imagery, no buttons — it reads like a personal note.

Subject line + preheader

No emoji on this one — the whole format reads person-to-person, and the subject should too.

1Why we capped it at 500Names the elephant, promises a reason. Recommended.
2A quick note about the EmojiCopy betaSoftest possible frame; reads like correspondence, not marketing.
3The thinking behind the founders offerFor lists that respond to transparency angles.

Preheader: A short note from the EmojiCopy team on founding membership. Two-minute read.

Email

Five short paragraphs, one green text link, a team sign-off, and an honest P.S. Nothing else — the restraint is the design.

A short note from the EmojiCopy team on founding membership. Two-minute read.

Hi there,

We rebuilt EmojiCopy this year — better search, combos, your own lists, and no ads for as long as the beta runs. You signed up to hear about it, so this note is for you.

When we opened the beta, we capped founding memberships at 500. Not as a marketing trick: a beta only works if the group is small enough that we can read every piece of feedback and actually act on it. Five hundred felt like the honest limit.

Founding members lock in 50% off Pro for life, on the annual plan. It applies automatically at checkout — there’s no code and nothing to redeem. If the spots fill before you decide, the beta is still free to use, ad-free, either way.

That’s the whole pitch. If the new EmojiCopy is useful to you, we’d love to have you in the first group: try the beta →

— The EmojiCopy team

P.S. Founding only matters if you ever go Pro. If you never do, nothing changes — the beta stays free and ad-free for everyone in it.

SENDGRIDSend last in the sequence (after the feature spotlight and social-proof sends), to invitees who still haven’t joined. Build as mostly-text HTML: single 600px table, system font stack is fine, no images at all (this format often lands in the Primary tab), green text link instead of a bulletproof button. Personalize the opener with {{first_name}} when available (“Hi Sam,”), fall back to “Hi there,”. Footer keeps {{unsubscribe}} + sender address macros. No logo image — the text footer is deliberate.