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Promo email

Feature spotlight email — Lists

A promo email that spotlights one feature. This one covers custom lists, and the same layout gets reused for later feature sends.

Subject line + preheader

Lead with the benefit, not the feature name. Real value proposition up front.

Preheader: Build your own lists in the new EmojiCopy — by project, by mood, or whatever makes sense to you.

Email

The full email, top to bottom. The product shot does the selling — show, don’t tell.

SENDGRIDFirst of the value sends — goes out before the social-proof and founder-note emails. The product shot reuses the hosted preview-custom-lists.png from the sneak-preview send (already on the CDN). A short looping GIF of the add-to-list tap can replace the static shot later; keep it under ~1MB and make the first frame readable. Table-based inline build like the invite; emoji stay Unicode text; footer keeps {{unsubscribe}} + sender macros. Clone this layout for later spotlights: combos, collections, the action bar.