Beta invitation email

The launch email inviting the ~2,000 people who signed up on the old emojicopy.com to try the new beta. Sent 7/17.

Subject line + preheader

As sent: 💌 Your invite to EmojiCopy! The four options below were the candidates.

1It’s here: your invite to the new EmojiCopy 🎉Warmest payoff of the “notify me” signup. Recommended.
2You’re invited: the new EmojiCopy beta is livePlain, clear, high deliverability.
3Remember EmojiCopy? It’s all new. Come try the beta.Re-engagement angle for a list that’s been quiet a while.
4The wait is over. The new EmojiCopy is ready for you.Pays off the “Something new is coming” teaser.

Preheader: You asked us to tell you when the new EmojiCopy was ready. It’s here, so come try the beta, ad-free.

Email

The email itself: invite, product shot, four features, one button. No pricing — the app handles Pro.

You asked us to tell you when the new EmojiCopy was ready. It’s here. 🎉

🎉

The new EmojiCopy just dropped!

You signed up to be first in line and now we’re ready for you to try out the beta!

The new EmojiCopy: search any emoji, build combos, and make your own lists.

🔍Improved search results 🧩Combos & your own lists 🎨Curated emoji collections 🚫Ad-free all beta

Try the beta Sign up at beta.emojicopy.com

SENDGRIDThis is a visual mock for sign-off. The hero swaps between hero-light.png and hero-dark.png by mode here; in production, host both and use <picture> with prefers-color-scheme (or just ship the light hero, since several clients ignore dark-mode image swaps). Build the email table-based with inline styles (single-column, 600px), swap the inline logo SVG for a hosted PNG, make the CTA a bulletproof button (VML for Outlook), keep emoji as Unicode text, and use the ASM raw-url unsubscribe tags (<%asm_group_unsubscribe_raw_url%> + <%asm_preferences_raw_url%>) — the send must pass asm: {group_id, groups_to_display} or the links are dead. Personalize the opener with {{first_name}} if you have it.